GEO insights
In-depth writing on AI engine visibility, schema markup, and Generative Engine Optimization strategy.
What is GEO (Generative Engine Optimization)?
As AI models like ChatGPT, Claude, and Perplexity replace search engines for discovery, a new discipline has emerged: GEO. Here's what it is and why it matters.
How to Make Your Brand Visible in ChatGPT, Claude & Perplexity
A practical, step-by-step framework for building AI engine visibility — from structured data to citation networks and Wikipedia presence.
How to Do a GEO Audit: Step-by-Step Guide
Learn how to measure your brand's visibility in AI engines yourself. A professional GEO audit methodology explained step by step.
GEO Strategy for B2B SaaS: 2025 Guide
GEO strategies specifically for B2B SaaS companies to appear in ChatGPT and AI engine recommendations. Which signals and content formats work?
Visual Hierarchy as a GEO Signal: What AI Crawlers Actually See
If critical content is visually invisible, AI crawlers won't treat it as valuable. The link between visual hierarchy and content hierarchy — and why it matters for GEO.